Marketers are wondering what the ideal marketing communication of the future will look like? It’ll be a personal message to a user created with due account for his interests, tastes, mood and location.
While indentifying target audience based on socio-demographic characteristics is an outdated approach that gives no idea on why people choose competing products, conducting a deep reseach of your buyers and their needs...
Marketers like to stress the crucial importance of brand positioning for successful product promotion but none of them proved there’s the connection between brand positioning and buyer’s decision to immediately buy the...
The majority of companies talk only of themselves completely neglecting their buyers' needs and expectations. Discover 3 main reasons why they act this way and learn why such a behavior may ruin your business.
Almost every marketer has a dream to launch a marketing campaign or create a marketing message that becomes viral. But what does the buzz word “viral marketing” really mean and is it as efficient as everyone states?...
Let’s imagine how Marketing-2020 will look like in case advertising completely fades away, and try to find out the reasons that may lead to this situation.